by Sports Illustrated
CNN Network, 1989-present
GENRE: Sports, Periodical: monthly magazine for kids
HONORS: None
known
REVIEW: In 1989 Michael Jordan adorning the cover, Sports Illustrated launched its youth version of their popular sports themed magazine. Compared to its adult counterpart, S.I. Kids still includes sports coverage and player interviews, but has a heavier emphasis on humor with the addition of sports themed comics and athletic photos with humorous captions and a mascot named Buzz Beamer.
OPINION: S.I.
Kids is a great magazine for young sports fans. As with the original Sports
Illustrated, S.I. Kids seems to be mostly targeted at boys, which is nice since
it seems that most magazines are for a female audience.
IDEAS: Use the photo caption idea used in the magazine and develop a program to provide photos that tweens can caption.
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